Instruments of business communication in supporting effective foreign economic operations

Abstract

The article examines the key tools of business communication that contribute to enhancing the effectiveness of foreign economic activity management in enterprises. It analyzes the role of interpersonal, corporate, and intercultural communication in the process of conducting international business. The emphasis is placed on the importance of mastering modern digital communication tools, particularly CRM systems, electronic document management, video conferencing, and social media as platforms for business dialogue. The paper provides examples of the practical application of communication tools in foreign economic activity and outlines their impact on establishing partnerships, making managerial decisions, and minimizing risks in the international environment. The study concludes that developing a high level of communicative competence among foreign economic activity managers is essential for the successful operation of enterprises in the global market.

In the current context of globalization and increasing competition in international markets, the effectiveness of a company's foreign economic activity largely depends on the quality of its business communications. Successful interaction with foreign partners, investors, suppliers, and clients requires not only deep professional knowledge but also a high level of communicative competence. Foreign economic activity managers must possess a wide range of business communication tools—both traditional and digital—that enable effective information exchange, prompt decision-making, and the development of long-term partnerships. In this context, the integration of advanced technologies into the communication process becomes particularly significant, allowing adaptation to the dynamic international environment.

The purpose of this article is to substantiate the process of information exchange between business partners within the framework of foreign economic activity management in order to achieve common goals, as such communication occurs between partners from different countries, languages, cultures, and legal systems.